relay.app is a workflow automation platform designed to help individuals and small teams cut down on repetitive work. It connects popular apps, streamlines processes, and gives users more control over how data moves. For solo professionals, it offers an easy way to set up automations without code.
Key features
relay.app helps users connect apps, automate tasks, and cut down on manual work. Its features are designed to be simple enough for individuals to start quickly, while still offering advanced options and collaboration tools for those on team plans.
Integrations and app connections
relay.app offers 100+ native app integrations across categories like sales, marketing, support, and operations. Popular connections include tools like HubSpot, Salesforce, Slack, Google Sheets, Shopify, and Airtable. The library is expanding, and all integrations are available on every plan without restrictions.
Workflow builder and ease of use
relay.app uses a visual workflow builder that makes it easier for individuals to create automations. It supports branching with paths, merging paths back together, and wait steps that pause execution until a condition is met.
Advanced features
relay.app supports webhooks and API calls so users can connect custom apps or extend workflows beyond the native library. Linked objects keep related data together, ensuring accuracy without the need for repeated fetches or manual updates.
Reliability and error handling
Built to keep workflows running smoothly with monitoring and retry options that reduce failures. Clear logs show what happened at each step, and notifications alert users when something needs attention.
Collaboration and security
Available on the Team plan and above, relay.app includes shared workflows, role-based access, and audit trails. These features make it easier for multiple users to collaborate while maintaining control and security.
Pricing and plans (2025)
relay.app’s pricing is structured for both individuals and growing teams. Free and Pro plans support single users who want to automate personal or departmental workflows. The Team plan includes 10 seats for cross-department collaboration, while Enterprise scales beyond that with custom options for larger organizations.
| Plan | Monthly price | Annual price | Step credits / month | AI credits / month | Key features per plan | Best for |
|---|---|---|---|---|---|---|
| Free | $0 / per user | $0 / per user | 200 | 500 | All integrations, core workflow builder. | Individuals testing automation or very light personal use. |
| Pro | $27 / per user | $19 / per user | 750 | 5,000 | Advanced features, higher usage limits. | Freelancers, consultants, or solo professionals needing more capacity. |
| Team | $98 / per 10 users | $69 / per 10 users | 2,000 | 5,000 | Shared workflows, role-based access. | Small businesses or departments collaborating on automation. |
| Enterprise | Custom | Custom | Custom | Custom | Enterprise support, custom security & compliance. | Larger organizations with advanced security, compliance, or scale needs. |
Understanding steps vs credits
relay.app tracks usage through steps, which measure how many workflow actions run in a month. Every time a workflow adds a record, updates a field, or sends a message, it consumes a step. Each plan includes a monthly step limit that scales with team size and needs.
relay.app also uses AI credits for tasks that rely on built-in AI models. Summarizing emails, transcribing meeting notes, or generating responses all draw from the AI credit pool. These credits refresh monthly, and higher plans include larger allowances.
In practice, a sales team might run a workflow that creates a new deal in HubSpot and sends a Slack notification. Each of those actions would use step credits. If the same workflow also summarizes the lead’s original email before posting it, that part would consume AI credits.
Pros and cons of relay.app
relay.app offers a balance of simplicity and flexibility, but like any platform it has strengths and weaknesses. Understanding both helps determine whether it’s the right fit for your workflows.
Pros
- Clean, visual builder makes it easy to design automations without code.
- Strong AI features included in every plan.
- Affordable entry point compared to some larger platforms, giving small businesses room to grow without major upfront costs.
- Collaboration tools on the Team plan allow departments to share and manage workflows together, such as a marketing team syncing campaign leads to both HubSpot and Slack.
- Expanding integration library ensures most core apps are already supported, with ongoing additions.
Cons
- Limited step and AI credit allowances on lower tiers make the Free plan only suitable for light or testing use.
- relay.app’s library has just over 100 integrations, so while core apps are covered, niche tools may be missing compared to larger platforms.
- Collaboration isn’t available to freelancers or single users.
- Enterprise details are custom and not transparent, which may make budgeting harder for larger companies.
How does relay.app compare to Make?
relay.app and Make both aim to automate work across cloud apps, but they take different approaches to usability and scale. relay.app is often chosen by individuals and small teams who want an easier setup and predictable pricing, while Make attracts mid-sized to larger teams that need advanced logic and a deeper integration library.
| Feature | relay.app | Make |
|---|---|---|
| Pricing model | Step-based pricing with separate AI credits. Clear limits on steps and AI usage per month. Predictable for individuals and small teams. | Operation-based pricing with scenario minutes. Costs scale with complexity and run time, which can grow quickly for larger workloads. |
| Builder and learning curve | Simple visual builder with conditions, paths, iterators, and wait steps. Designed so solo users and small teams can get started fast. | Node-based canvas with detailed modules. Powerful for complex workflows, but steeper learning curve suited to technical teams. |
| Complexity and data handling | Linked objects automatically keep related data together, reducing setup effort. Handles arrays with iterators and branching, but geared toward common business cases. | Strong native support for arrays, nested objects, and error routes. Best for large or technical teams managing intricate data shapes. |
| Integrations coverage | 100+ apps today, expanding over time. Covers most core SaaS categories. All integrations available on every plan. | 2,500+ apps with granular module-level controls, making it better for specialized or uncommon use cases. |
| Triggers and latency | Instant triggers, scheduled checks, and webhooks for near real-time execution. Works well for smaller scale and daily operations. | Real-time via webhooks and frequent polling. Handles higher-volume, complex scenarios for bigger teams. |
| Team governance and security | Collaboration features (shared workflows, role-based access, audit trails) start at the Team plan with 10 seats. Enterprise scales for larger organizations. | Roles, SSO, audit trails, and advanced workspaces available on higher tiers. Strong governance for mid-sized to large companies. |
When relay.app is the better choice:
Pick relay.app if you want a straightforward builder, predictable pricing, and all integrations included at every tier. It’s best for individuals or small teams that need reliable automations without the steep learning curve.
When Make is the better choice:
Pick Make if your workflows involve complex data handling, advanced branching, or large-scale automation. It suits technical users and mid-sized to larger teams that need fine-grained control over integrations and execution.
Read our review: Make Review (2025): Is It the Best Workflow Automation Tool for Your Business?
Read-world use cases
Practical examples show where relay.app fits and where it may fall short. These workflows map to common roles and tools, highlighting time saved, errors avoided, and where relay.app’s builder and AI features make a difference.
AI-powered lead follow-up
A solo consultant uses relay.app to capture leads from a Webflow form, summarize the inquiry with AI, and send the details to HubSpot. A Slack notification goes out instantly so no lead slips through the cracks.
Order tracking in ecommerce
An online store owner connects Shopify to relay.app so every new order updates Airtable for inventory tracking. The workflow also sends a customer confirmation and posts an update in Slack, saving the owner hours of manual entry.
Faster ticket handling in support
A customer support manager sets up relay.app to watch for high-priority tickets in Intercom. relay.app summarizes the issue with AI, looks up the customer’s plan in Stripe, and sends everything to Slack with next steps. The manager gets context in one place instead of jumping between tools.
Streamlined onboarding for small teams
On the Team plan, a marketing agency automates onboarding by creating a new Slack account, assigning a checklist in Asana, and granting Google Drive access when a new hire is added. Shared workflows keep everyone aligned and reduce missed steps.
Health alerts for SaaS accounts
A startup connects relay.app to its app via webhooks. When usage drops below a threshold, relay.app scores the account with AI and notifies the customer success lead in HubSpot and Slack. This helps the team respond quickly before churn risk grows.
Is relay.app the right platform you?
relay.app combines a clean builder with built-in AI features. It supports over 100 integrations, uses step-based pricing with AI credits, and scales from individual users on Free and Pro plans to 10-seat teams and larger enterprises.
It’s best for individuals and small teams that want simple, reliable automations with AI assistance baked in. relay.app is not the right fit if you need thousands of integrations, advanced error routing, or heavy enterprise governance out of the box.
For most freelancers, consultants, startups, and small departments, relay.app strikes a balance between ease of use, affordability, and enough flexibility to grow into more complex workflows.
