Editorial Guidelines

Our commitment to quality

Everything we publish is carefully researched, thoroughly fact-checked, and written with your best interests in mind. We believe the best way to earn your trust is through clarity about our content, our process, and how we sustain the work that goes into every article.

Editorial independence

Our editorial team operates with complete independence. Content decisions are made based solely on what will best serve our readers, not on business considerations or advertiser interests. This independence is fundamental to maintaining the trust you place in us.

In some cases, we may feature sponsored content or placements. These will always be clearly labeled so you can distinguish them from our independent editorial work.

Accuracy and fact-checking

Every article published on Creative Advisor undergoes a rigorous fact-checking process:

• All factual claims are verified against primary sources
• Statistics and data are cross-referenced with authoritative databases
• Expert sources are vetted for credentials and expertise
• Claims are updated when new information becomes available

Research and sourcing

Our team prioritizes primary sources, firsthand experience, and expert opinions:

• Provider websites and technical documentation
• Original research studies and peer-reviewed publications
• Government databases and official statistics
• Direct interviews with subject matter experts
• Industry reports from recognized authorities
• Historical archives and documentation

We avoid relying on secondary sources when primary sources are available. When we do use secondary sources, we verify the information independently.

Writing standards

Creative Advisor content is written to be:

• Clear and accessible. We explain complex topics in plain language without sacrificing accuracy
• Comprehensive. We provide the depth and context readers need to make informed decisions
• Actionable. We offer practical advice and specific steps readers can take

Review and editing

Each piece of content goes through multiple review stages:

1. Initial draft by subject matter expert or experienced writer
2. Editorial review for clarity, accuracy, and completeness
3. Source review and fact-checking
4. Copy editing for grammar, style, and consistency
5. Final review before publication

Content updates and maintenance

The world changes, and so does information. To make sure that the information you’re reading is relevant and as up-to-date as possible we:

• Regularly review high-traffic articles for accuracy
• Update content when significant new information emerges
• Archive, unpublish, or redirect content that has lost relevance to the point where it no longer serves a discernible purpose for our readers
• Note the original publication and/or last update dates on every article

Corrections policy

We acknowledge mistakes quickly and correct them thoroughly:

• Significant errors are corrected with a note at the top of the article
• Minor errors (typos, formatting) are corrected without notation
• We never silently edit content to change meaning
• Correction history is preserved for transparency

Reader feedback

Your feedback helps us improve. We encourage readers to:

• Report errors or outdated information
• Suggest topics you’d like us to cover
• Share your experiences and perspectives
• Ask questions about our content

Contact our editorial team at [email protected]

How we make money

We believe in complete transparency about our business model. Creative Advisor may earn revenue through:

• Affiliate partnerships (always clearly disclosed)
• Sponsored content (clearly labeled)

Our editorial recommendations are never influenced by these business relationships. We recommend products and services based solely on their merit and value to our readers. Learn more about how we make money.

Continuous improvement

These guidelines are not static. We regularly review and update our practices based on:

• Industry best practices and evolving standards
• Reader feedback and needs
• New technologies and methodologies
• Lessons learned from our own experience